Ho Chi Minh, March 16, 2016 - Tan Hiep Phat (THP) Beverage Group, Vietnam’s leading private, wholly owned Fast-Moving Consumer Goods (FMCG) business, today announced that it has signed a unique two-year agreement that may see ultra-marathon runner and skydiver Thanh Vu play a multifaceted role in highlighting one of many Company’s leading brands about the Vietnamese and international stage.
Within the agreement, Thanh Vu will likely be personally included in multiple ventures to enhance the merits with the Company’s National Brand, Top Rated Energy Drink, to people engaged in sport and demanding training. This will likely range from participation in product development, promoting campaigns.
Tan Hiep Phat
“We are delighted that Thanh Vu has consented to represent THP. It is really an obvious pairing for all of us with this national brand, Number 1 Energy Drink,’ said Dr. Thanh, CEO and Founding father of THP. “Our focus is in the wellbeing of our consumers and also meeting their needs. We are excited at having signed this sort of well-respected athlete who continuously aspires to inspire others to sign up in extreme sports. I am just positive that Thanh Vu will allow us to create a deeper relationship with existing consumers while attracting a different number of followers to our own national brand, Number One Energy Drink.”
Ms. Thanh Vu said, “This is a great chance of not only for me but also for extreme sports and endurance runners across the world. Ultra-marathons are exceedingly taxing on your body and rehydration, particularly in sometimes intense heat, is vital. I have been keen on Number 1 Energy Drink for a long time so for me to get appointed brand ambassador is a superb honour. Dr. Thanh and I also share the identical belief that there is nothing impossible, dare to accomplish! “
“It can be a special honour as a way to represent a National Make of my country. As being an athlete it is an added bonus that Number 1 Energy Drink is additionally preservative. It is actually energy in the bottle and that is precisely what I would like day in, outing,” said Ms. Thanh Vu.
Ms Thanh Vu is training in becoming the 1st South East Asian female to finish the 4 Desert Grand Slam, the best challenge in ultra-running (http://www.4deserts.com/4_deserts_grand_slam). THP currently distributes its products to all 63 provinces within Vietnam and a further 16 international markets.